Vintage and modern fashion
This is not the first time we have argued that fashion is cyclical. What was in trend many years ago is regularly becoming a hit in the modern world. In 2021, along with the latest novelties, vintage is returning to fashion, and a number of reasons have contributed to this. In this article, we will tell you why vintage has returned to the streets of cities again.
What is vintage, its difference from retro
Let’s immediately define the concept. Vintage is design items that were created between the First World War and the 90s of the last century. Anything created before this period is considered antiques.
It is important to understand that vintage items include only those products that were in fashion in the past, and most importantly – created by designers of that time. It’s just that the old factory product belongs to the direction of retro, not vintage.
Vintage and modern fashion
A real vintage thing is expensive, and finding it is not easy. But many modern designers create neo-vintage collections, offering new things in the spirit of bygone times. However, real fans of style prefer pure vintage, that is, things created many years ago, although they combine them with modern clothes. So let’s take a look at 5 reasons why this style is growing in popularity in 2021.
1. Coronavirus pandemic
Coronavirus has greatly affected all aspects of life, the world of fashion, he also did not bypass. During the pandemic, people began to buy noticeably less clothes (except for things for the home), as there is little sense in them due to restrictions and remoteness. Because of this, many brands suffered heavy losses, and many even closed. The number of shows and fashion novelties also decreased, which could not but disappoint fashionistas.
Because of this, people began to look for original and beautiful things in the past collections of fashion designers. Vintage clothing and accessories are full of cool pieces to satisfy your craving for style and originality.
Original vintage clothing
2. Conscious consumption
Another reason why vintage is back in trend. The production of clothing causes great damage to the environment. The production of one pair of jeans alone requires 75,000 liters of water. And how many pairs are produced annually?
Many big brands recycle unsold clothes, which means that the natural resources spent on making them were in vain. And every year tons of clothes end up in the ocean and landfill.
Conscious consumption and vintage clothing
In this regard, many people have begun the practice of conscious consumption. They buy fewer things, but high quality. Many products are well combined with each other, and you do not need to buy a bunch of unnecessary items for the image.
As part of conscious consumption, interest in vintage has increased. Why buy something new and possibly short-lived when there is a cool thing that has stood the test of time? By the way, interest in resale and second-hand has also increased, as this also helps the planet to be cleansed.
3. Craving for exclusivity
Modern fashion churns out things that are not much different from each other. In pursuit of fleeting trends, brands produce fashionable, but unforgettable things.
Exclusive vintage items
The image, in which there are vintage elements, immediately catches the eye. Each item carries the spirit of its time and energy. And the chance that you will meet the same and similar image on the street is zero. Vintage is the second way after individual tailoring to stand out from the crowd.
4. Popularization through celebrities
Many celebrities even before the pandemic began to go to social events in vintage clothes, such as Jennifer Aniston, Gwyneth Paltrow, Meghan Markle and others.
Singer Rihanna is one of the brightest fans of vintage. She regularly comes out in interesting images that are based on past collections. The singer does not hunt for fashionable and obvious things (like small Louis Vuitton handbags), but finds rare and little-known items. Rihanna also skillfully combines items from the collections of different brands, as well as vintage with modern collections. The composed images are very suitable for the singer, and many fans have also paid attention to this style.
Rihanna and vintage clothes
5 High quality vintage items.
Vintage includes only those things that are made from high-quality fabrics. If the jacket, sewn by Chanel herself, has survived to our times, there is no doubt about its quality. Many modern things cannot boast that they can keep a decent look for decades.
Quality clothes in vintage style
The high quality of vintage items fits perfectly into the concept of conscious consumption and respect for nature. They do not need to be changed every 1-2 years, which means that this can reduce production and reduce damage to nature.
So, several reasons at once influenced the fact that vintage is back in fashion. The fact that people began to think about how to stand out from the crowd again and consciously approach purchases affects modern fashion. More and more designers are making clothing recyclable and creating more thoughtful collections.